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Customers are increasingly sensitive and aware of environmental issues.
A historic decision for Morrisons. The fourth largest supermarket chain in the United Kingdom – with a market share of 10.4% – has introduced large paper bags for foodstuffs at its tills, while also raising the price of plastic bags by 50%.
The choice to introduce and promote the use of paper bags – which are both reusable and recyclable – was largely requested by the supermarket’s customers, who are becoming increasingly aware of issues related to environmental sustainability. “These new paper bags do exactly the same job as plastic bags,“states Andy Atkinson, Customer & Marketing Director at Morrisons. “They are resistant, reusable and, above all, they prevent large quantities of plastic from polluting the environment.”
Morrisons’ decision confirms the positive trend of recent years. According to data released by the British government, the number of single-use plastic bags sold by the seven major supermarket chains, Tesco, Sainsbury’s, Asda, M&S, The Co-op, Waitrose and Morrisons, fell to just over one billion in 2018, a huge decrease compared to the seven billion bags used before the introduction of mandatory charges for large retailers in 2015.
Good news not only for the health of the planet, but also for the future of the ecosystem we should all strive to protect!
For more information on the use of paper bags at Morrisons, read this Guardian article.
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