Home $ Unkategorisiert $ THE FIBREFORM REUSEME PAPER SHOPPING BAG FINALIST FOR THE BEST PACKAGING AWARD 2023

THE FIBREFORM REUSEME PAPER SHOPPING BAG FINALIST FOR THE BEST PACKAGING AWARD 2023

We work every day to design, develop and produce sustainable packaging that responds more and more to the ecodesign standards We have successfully created and launched a new paper shopping bag for large-scale distribution and retailers that guarantees resistance up to 21 kg load and durability up to 50 uses, characteristics that make it the most sustainable alternative to polypropylene shopping bags. Following a deep analysis on markets and user habits and thanks to the cooperation with Billerud paper mill, we have resulted in an innovative shopping bag fully produced in FibreForm® a new material 100% paper, FSC® and PEFC™ certified, available in brown and white, the best alternative to plastic in terms of resistance and durability. The groundbreaking plastic free shopping bag is fully recyclable, renewable and biodegradable while offering the same dimensions and the same protective and loading properties as the plastic shopping bags. This new packaging solution will support the GDO and retailer’s sustainability goals of reducing plastic and CO2 emissions and helps them in education of consumers in choosing a real sustainable material.

The new shopper ReuseMe is one of the finalists of the BestPackaging Award 2023lead byIstituto Italiano Imballaggiotogether with School of Design Politecnico di MilanoWe will be part of the exposition “The ethic design” at Archivolto Events in Brera Design District, during Milan Design Week from 18 to 23 aprile. An important opportunity to increase consumer awareness about sustainability issues and reflect on the responsible lifestyle decisions we make every day.

The groundbreaking plastic free shopping bag is fully recyclable, renewable and biodegradable while offering the same dimensions and the same protective and loading properties as the plastic shopping bags. This new packaging solution will support the GDO and retailer’s sustainability goals of reducing plastic and CO2 emissions and helps them in education of consumers in choosing a real sustainable material. In fact FibreForm® shopping bag offers safety and superior printability so that all brands and retailers can communicate effectively their sustainability message: the design proposed has a strongly communicative concept to support the European environmental directives while ensuring maximum flexibility in customization management. The key communication message focuses on the circular economy principles and on the carbon footprint improvement, as well as on the reduction of plastic, microplastics and volatile organic compounds emissions thanks to water-based inks used for printing.