„Packaging is more and more a key driver in the final consumer’s shopping experience and a brand loyalty booster. Producing packaging solutions 100% paper and certified, with low environmental impact are the pillars of our mission and the criteria on which our entire process is based“. These are the key words of our Drive to Paper journey to support partner brands and companies in reduction of plastic components from packaging. A roadmap that has already started involving all production segments with award-winning products for their innovative scope in terms of sustainability and facilitation of recycling activities. It requires commitment at all stages of the value chain with significant investments in terms of monitoring, analysis, structure, production processes and governance, and a deep collaboration of institutions, social partners, companies, and stakeholders. „It is a great challenge with ourselves to do better and better. A challenge that we are ready to embrace and that expresses our way of being Fiorini International Italia“.