“Packaging plays an increasingly important role in the consumer shopping experience and in brand identity. Developing paper-based packaging solutions and using certified paper where applicable, while considering material use, packaging design and end-of-life aspects, are key elements of our approach.”
These principles are at the heart of our Drive to Paper journey, through which we work with partner brands and companies to explore paper-based packaging solutions and opportunities to reduce or replace plastic components where technically appropriate.
This roadmap involves our different production areas and includes the development of products designed with attention to material selection, functionality, resource efficiency and end-of-life considerations.
This approach requires commitment throughout the value chain, supported by investments in monitoring, analysis, organisational structures, production processes and governance, as well as collaboration with institutions, social partners, companies and other stakeholders.
“For us, this is a continuous process of improvement. It means reviewing our choices, assessing available solutions and identifying opportunities to improve our products and processes over time. This approach reflects the way we work at Fiorini International Italia.”
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