A reusable paper shopping bag designed with durability and material efficiency in mind
We work continuously to design and develop packaging solutions by considering functionality, material selection, durability and end-of-life aspects as part of the design process.
In collaboration with Billerud, Fiorini International has developed ReuseMe, a paper shopping bag designed for large-scale distribution and retailers. Made from FibreForm® paper, the bag is designed to withstand loads of up to 21 kg and up to 50 uses, according to the performance specifications established for the product.
The shopping bag is made from FibreForm® paper and is available in brown and white versions. The material used for the product is FSC® certified, providing information on the responsible sourcing of the fibre according to the applicable certification requirements.
ReuseMe was developed with dimensions comparable to reusable polypropylene shopping bags and with the aim of providing the load resistance and durability required for repeated use. Its paper-based construction provides retailers with an option for applications in which they are seeking to replace conventional plastic shopping bags, subject to the specific requirements of the intended use.
The new ReuseMe shopper was selected as a finalist in the Best Packaging Award 2023 and presented in connection with the packaging design initiatives held during Milan Design Week.
The bag also provides a large printable surface for brand, product and consumer information. Water-based inks are used for printing, allowing the communication design to be customised according to individual brand and retailer requirements.
Its communication concept can focus on reuse, material choice and correct end-of-life management, providing consumers with clear and factual information about the characteristics of the packaging without making claims about its overall environmental performance.
